CSS Industries, Inc.
Portfolio Work from my time at CSS Industries, Inc.
Location: Nashville, TN
Focus: Motion Graphics | Layout Design | Catalog Design | Art Directing | Branding | Print & Digital Ads | Flyers | Marketing & Print Materials | Trend Research | Trend Boards
Description: During my time at CSS Industries as the Print, Digital, & Catalog Senior Designer, I wore many design hats and did a number of different kinds of design work. I was in charge of researching trends and creating/curating trend boards that would be shared both internally and externally during pitches to clients, such as Target, Walgreens, Walmart, CVS, JoAnn Fabrics, and more. I also helped with creating catalogs for Lion Ribbon, Eureka, and CR Gibson. I helped rebrand the sewing pattern lines of Vogue Patterns, McCalls, Simplicity, Kwik Sew, and Butterick, and created a Brand Style Guide for each. I also helped art direct photoshoots and projects so that the vision was properly brought to life and executed in the best way possible.
