Ippodo Tea Co.
Course: Package Design 2
University: Academy of Art University
Instructor: Tom McNulty
Focus: Packaging Design
Brief / Description: This was a project where I redesigned a line of existing tea products. I had to choose a brand that I could update, rejuvenate, or contemporize. I ended up choosing to redesign a Japanese Green Tea company called Ippodo Tea Co. that is very popular and well known in Kyoto, Japan but also has a boutique store in New York City. I did not have much knowledge on the brand or Japanese green teas at all, but thought it would be exciting to step away from my comfort zone. I wanted to create a new package that still stuck to the current brand but was clean, modern, sleek, while still maintaining its strong, cultural Japanese roots. This design was featured on Packaging of the World. See the feature here.
